ATLASSIAN – DRIVING 100,000 CLICKS ON A SMALL BUDGET

Almost all tech companies believe their product is the next iPhone. That’s not always true. Often, the product is not rationally superior to someone else’s. At that point, what do you do? Stop worrying about the product and focus on the users. “Strategic acuity and agility is where BrassIdeas really shines.” – Head of Brand, Atlassian.

Results
• 100,000 clicks on less than $1MM in media
• 12 Million YouTube shares in 90 days
• Up to 20X the average CTR on video
• The entire program cost less than $3MM