ENERGIZER – BUILDING THE BILLION-DOLLAR BRAND

Jerry was the creative leader on Energizer for 20 years, growing and developing one of the most successful advertising campaigns of all time. A campaign that, without question, grew Energizer from a struggling also-ran into a billion-dollar brand. No wonder those Clients came back for more on Eveready and Rayovac. Enjoy!

Results
• By creating a cultural icon, Energizer grew revenue exponentially while spending far less in marketing than Duracell