PLAYSTATION – REDEFINING ENTERTAINMENT

Teenagers – a different world. Hard for anyone with a functioning frontal cortex to understand. But teenagers, especially teenage boys, don’t have that frontal cortex and see the world in very different ways. We also tried to understand how they saw video games and their relationship to reality. This is what led to a fantasy land they could actually access – live in your world, play in ours.

Results
• The first console to ship 100 Million units