Skip to content


A Tale of Two Brothers

    Once upon a time there were two brothers, Lexus and Infiniti. They were born around the same time, and though they were not exactly twins, they were very much alike. Yet one has always been the leader, and the other the follower. The reason why is very informative. When Lexus debuted, it came with an… Read More »A Tale of Two Brothers


      When Christie’s auction house wanted to stir up interest for a new artwork that was believed to be by none other than Leonard Da Vinci, they did something utterly brilliant. In the promotional film that they commissioned for the auction, rather than show the product—the painting —they focused on the reactions of the people privileged… Read More »HOW TO DRIVE REPEAT BUSINESS